Coach from data, not guesses

How It Works

Record. Score. Review. Track.

1. 1

   Record

   Every inbound and outbound call is captured, so nothing depends on memory or a manager happening to overhear it.

2. 2

   Score

   Each call is graded against a rubric built for your goals — greeting, discovery, objection handling, the ask, and compliance — producing an objective number, not an opinion.

3. 3

   Review

   Agents hear their own calls alongside the score, so feedback is concrete: here's the exact moment the appointment was won or lost.

4. 4

   Track

   Scores roll up over time into trends by agent, team, and call type — so managers can see who's improving and where to coach next.

Questions

Call recording & scoring FAQ

What is call scoring?

Call scoring is the practice of rating a recorded phone call against a defined rubric — a scorecard — to measure how well the agent handled it. Instead of "that sounded pretty good," you get a number tied to specific behaviors: the greeting, discovery questions, objection handling, the ask, and compliance. That objectivity is what makes coaching fair and improvement measurable.

What is a call scorecard?

A call scorecard is the rubric used to evaluate a call. It lists the behaviors that matter for your business and assigns each a value, so every call is judged on the same standard. A dealership scorecard might weight appointment-setting heavily; a collections scorecard weights compliance and promise-to-pay. We build the scorecard around what success means for your team.

Why record and score calls instead of just listening occasionally?

Occasional listening catches a random sample and fades from memory. Recording and scoring every call gives you a complete, objective, trackable record — so coaching targets real patterns instead of the one bad call a manager happened to overhear. It also protects you: when there's a dispute about what was said, you have the actual call.

How is this different from call tracking?

Call tracking tells you a call happened and where it came from — the marketing-attribution side. Call recording and scoring tell you what happened on the call and how well it was handled — the coaching and quality side. They're complementary. Our focus is the quality side: turning the recording into a score and the score into a better rep.

Do you provide the scoring, or just the software?

We provide the scoring and the coaching, not just a tool. Anyone can hand you a recording platform; the value is in trained coaches listening to your calls, scoring them consistently, and turning the results into one-on-one coaching that moves your numbers. The recording is the raw material — the coaching is the product.